Chitika is an online ad network that caters over four billion strategically targeted ads each month to a network of over 300,000+ sites, making it the second largest network of its kind. Chitika leverages its proprietary targeting and optimization technology - a delicate blend of “Art + Science” - to ensure delivery of intent driven ads to the right user, at the right time and in the right place. Mobile engineering team owns end-to-end Mobile Ad Server products.
Drove multiple code optimization projects which led to 100% increase in revenue excluding traffic acquisition cost.
Complete ownership of mobile engineering division and defined product roadmap for 2014.
Improved engineering processes by advocating on agile methodologies and scrum.
Addition of 2 senior engineers to the team.
Conducted first Chitika India branding event.
Interacted with the Dean of IIIT-Hyderabad to build the first Chitika India University relationship on research partnerships.